• Argan oil

  

  Nicknamed “liquid gold,” Moroccan argan oil has been used for centuries to hydrate skin and strengthen hair. Today, it is a key ingredient in countless serums and shampoos.

• Kohl

  

  A traditional eye cosmetic across the Arab world, kohl was once made from natural minerals. Its influence can be seen in modern eyeliners and “smoky eye” looks.

• Rose water

  

  Prized for its soothing and toning qualities, rose water has long been used for skincare and other rituals. It now appears in facial mists, toners and cleansers worldwide.

• Henna

  

  Henna is known for its use in bridal body art and as a natural hair dye. Today, it is also popular for creating faux freckles.

• Black seed oil

  

  Black seed oil has a history of use for its healing benefits. It can now be found in hair masks, moisturizers and skincare treatments.

• Hammam rituals

  

  The traditional bathhouse experience — with steam, exfoliation and oils — has inspired luxury spa treatments and wellness retreats around the world.