UAE hospitality market shifts from expansion to investment-led phase 

UAE hospitality market shifts from expansion to investment-led phase 
Of the UAE’s 213,928 existing hotel rooms, 26 percent are upscale, 22 percent luxury, and 21 percent upper-upscale. Getty
Short Url
Updated 20 October 2025
Follow

UAE hospitality market shifts from expansion to investment-led phase 

UAE hospitality market shifts from expansion to investment-led phase 

JEDDAH: The UAE’s hospitality sector is shifting from development-led expansion to a more mature investment phase, with Dubai and Abu Dhabi leading growth, a new analysis showed. 

According to Knight Frank’s UAE Hospitality Market Review, hotel performance improved across the board, with revenue per available room and average daily rates both up 11.9 percent year on year through August, while occupancy reached 78.5 percent. 

Dubai, the UAE’s largest hospitality market, saw RevPAR rise 10.1 percent, followed by Ras Al-Khaimah at 10 percent, while Abu Dhabi led the sector with RevPAR up 24 percent and ADR increasing 20.2 percent year on year. 

This expansion reflects broader regional growth driven by strategic diversification across Gulf Cooperation Council member states, highlighting the bloc’s commitment to strengthening hospitality infrastructure and services. 

Faisal Durrani, partner and head of research at Knight Frank, said: “The hospitality sector in the UAE is going from strength to strength, with record tourist arrivals into cities like Dubai being a testament to the emirate’s meteoric rise as one of the world’s most visited cities.” 

Dubai welcomed 11.17 million international visitors between January and July, up 5.2 percent from the same period of 2024, resulting in 25.53 million occupied room nights. 

He added: “Elsewhere in the sector, the UAE hotel transaction market is entering a new phase of maturity in 2025, particularly in Dubai, where investor focus is shifting from development-led expansion to strategic acquisitions and asset repositioning.” 

Durrani emphasized that this evolution reflects a more sophisticated investment landscape, shaped by years of rapid growth and a deepening pool of institutional capital. 

Knight Frank’s market review showed that of the UAE’s 213,928 existing hotel rooms, 26 percent are upscale, 22 percent luxury, and 21 percent upper-upscale. Supply is expected to rise to 217,853 rooms by the end of 2025 and 235,674 by 2030, with 43 percent of the new rooms in the luxury segment. 

Dubai remains the sector’s powerhouse, supported by its D33 Economic Agenda and 2040 Urban Masterplan, with 165,339 existing and upcoming keys. 

Abu Dhabi followed with 37,016 keys, with Sharjah having 14,478 and Ras Al-Khaimah with 11,902 keys. As of August, 55.9 percent of the UAE’s upcoming hotel supply is in Dubai, according to Knight Frank. 

Oussama El-Kadiri, the firm’s partner and head of hospitality, tourism, and leisure advisory, noted that the maturing UAE hospitality market is attracting a broader range of investors — from regional family offices to international players — seeking long-term value through operational enhancements, brand partnerships, and mixed-use integrations. 

“As the UAE transitions from a development-heavy cycle to a more balanced, investment-led phase, hotel transactions are expected to remain active. The market’s maturity, depth and resilience are positioning it as a leading destination for hospitality capital in the region,” El-Kadiri added.


PIF-backed Savvy Games, Humain sign AI deal to boost Saudi innovation drive 

PIF-backed Savvy Games, Humain sign AI deal to boost Saudi innovation drive 
Updated 17 sec ago
Follow

PIF-backed Savvy Games, Humain sign AI deal to boost Saudi innovation drive 

PIF-backed Savvy Games, Humain sign AI deal to boost Saudi innovation drive 

JEDDAH: Saudi Arabia’s Public Investment Fund-backed Savvy Games Group has signed a partnership with fellow portfolio firm Humain to deploy full-stack artificial intelligence across operations, strengthening the Kingdom’s emerging innovation ecosystem. 

The memorandum of understanding will see Savvy leverage Humain’s AI systems, data platforms, infrastructure, and applications to enhance efficiency across key functions including human resources, procurement, and finance, the companies said in a joint statement. 

The two firms will also collaborate on research and development and explore new AI applications across Savvy’s business lines. Humain will provide access to its advanced data centers and cloud computing services, supporting Savvy’s digital transformation and productivity goals. 

The Kingdom is actively building its capabilities by integrating artificial intelligence across various sectors, hosting AI-focused events, forging partnerships with global tech leaders, and investing in local talent development. 

These efforts aim to drive economic growth, build a digitally advanced society, and reinforce Saudi Arabia’s AI leadership. 

Brian Ward, CEO at Savvy Games Group, said: “We are looking forward to working with Humain to identify and unlock ways that would enhance the way we utilize AI at Savvy.” 

He added: “Humain operates across the entire AI value chain from data and infrastructure to models and end-user application, so there are a lot of opportunities for us to look at and create tangible programs of activities.” 

His counterpart at Humain, Tareq Amin, said: “This partnership comes at an exciting time with the recent launch of Humain One at FII9. This agentic AI operating system is a game changer, and we are thrilled to have Savvy as one of the early adopters.” 

Amin added that game development is among the most dynamic sectors where leveraging AI solutions can significantly enhance both creativity and productivity. 

The partnership exemplifies the power of collaboration between PIF’s portfolio companies — exchanging knowledge, aligning strategic capabilities, and unlocking shared value, the release added. 

These synergies support PIF’s AI and digital economy strategy by positioning Saudi Arabia as a globally competitive hub for innovation and talent development, fostering the growth and diversification of the domestic economy. 

Savvy Games has positioned itself as a key driver of the Kingdom’s gaming and esports sector. In its 2024 annual report, the company highlighted strong growth across three main pillars: game development and publishing, esports, and ecosystem building. 

A centerpiece of its activities was the Esports World Cup held in Riyadh, which drew 2,000 players from 200 clubs competing for a $70 million prize pool across 24 game titles, underscoring Savvy’s commitment to expanding Saudi Arabia’s footprint in competitive gaming. 

Meanwhile, Humain recently reached a $3 billion agreement with Asia-Pacific data center provider AirTrunk, backed by Blackstone and the Canada Pension Plan Investment Board, to develop a large-scale AI-ready data center campus in the Kingdom. 

Under this deal, Humain will lead Saudi Arabia’s efforts to deliver advanced AI infrastructure, while AirTrunk and its global partners contribute operational expertise and investment capacity. 

The initiative aligns with the company’s mandate to position the Kingdom as a global AI leader and reinforces its commitment to building best-in-class digital and AI capabilities. 

It was announced in October that energy giant Saudi Aramco has signed a non-binding term sheet to acquire a significant minority stake in Humain.

The proposed deal will see both Aramco and PIF contribute AI-related assets, capabilities, and talent to help scale Humain’s operations and capture new value in the rapidly expanding data and AI sector, according to a joint statement from the companies.