Malika El-Maslouhi shines in new holiday campaign

Malika El-Maslouhi shines in new holiday campaign
Malika El-Maslouhi is a favorite on international runways. (Instagram)
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Updated 01 November 2025
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Malika El-Maslouhi shines in new holiday campaign

Malika El-Maslouhi shines in new holiday campaign

DUBAI: Moroccan Italian model Malika El-Maslouhi appeared this week in a new holiday campaign for the French luxury label Guerlain.

In a photo shared on the brand’s Instagram page, the 26-year-old model, who has become a favorite on international runways, wore the limited-edition Rouge G lipstick from Guerlain’s Tale of Wonders Holiday Collection in shade G 877. She was also pictured holding the lipstick alongside the matching limited-edition Rouge G Stellar case.

In another image, she posed beside a gift box, wearing celestial-inspired jewelry that included dangling star-shaped earrings and matching rings featuring radiating motifs and delicate pave detailing.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Guerlain (@guerlain)

El-Maslouhi, born in Milan to a Moroccan father and an Italian mother, began her modeling career at the age of 18. She has since appeared on runways for international fashion houses including Dior, Chanel, Valentino and Jacquemus, gracing the catwalks of New York, London, Milan and Paris Fashion Weeks. Over the years, she has walked for brands such as Ulla Johnson, Prabal Gurung, David Koma, Boss, Missoni, Messika and more.

She has also featured in campaigns for brands such as Calvin Klein, Off-White and Lanvin, expanding her portfolio across both luxury and contemporary fashion.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Guerlain (@guerlain)

In August, she was the face of Anthropologie’s 2026 resort-wear campaign. The line blended breezy elegance with playful details including jewel-toned maxi dresses, sleek black knitted dress, and form-fitting satin gowns that would be perfect for date night.

El-Maslouhi has previously starred in Anthropologie’s summer campaigns. The catwalk star was photographed posing pool and beachside in pieces from Anthropologie’s summer offering, which include ready-to-wear, swimwear and accessories.

The model was seen sporting standout pieces including a lobster-embroidered cardigan, colorful printed shorts, loose summer dresses, tropical one-pieces, denim shorts, floral-printed maxi skirts and tie-up shirts in lightweight fabric, all from the “Sunrise, Jetset” collection.

Earlier this year, El-Maslouhi starred in Saint Levant’s music video for the song “Exile,” directed by Algerian French filmmaker Lyna Zerrouki. The video, which explores themes of longing, loss and hope, features El-Maslouhi against a striking blue backdrop, seemingly falling through the air.

In 2022, she was awarded the Model of the Year in Italy title.


Cinephiles embark on journey through European film in Riyadh

Cinephiles embark on journey through European film in Riyadh
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Cinephiles embark on journey through European film in Riyadh

Cinephiles embark on journey through European film in Riyadh
  • Cinema links cultures, says EU envoy Christophe Farnaud
  • 15 European films subtitled in Arabic, English until Nov. 11

RIYADH: The fourth edition of the European Film Festival began on Monday in Riyadh, featuring 15 films from as many European countries — all subtitled in Arabic and English — until Nov. 11.

The bridge-building event has been organized by the Delegation of the EU to the Kingdom of Saudi Arabia, in collaboration with Arabia Pictures, VOX Cinemas, the Saudi Film Commission, as well as embassies of member states. 

On Monday, ambassadors, media representatives and other individuals were shown the Latvian film “Flow,” winner of the 2025 Oscar for Best Animated Feature.

On Tuesday, the festival screened Norwegian film “Titina” and Spanish film “EL 47.”

Christophe Farnaud, ambassador of the EU to Saudi Arabia, said: “Four years on, the festival has become a landmark on Saudi Arabia’s cultural calendar.”

He added that it is “a vibrant bridge of EU-Saudi cooperation that celebrates Europe’s storytelling heritage alongside the Kingdom’s rise as a global creative powerhouse.”

During the opening ceremony, Farnaud highlighted the festival’s role in fostering dialogue between European and Saudi Arabia filmmakers.

He said “cinema is one of the most powerful forms of art — it makes us dream, laugh, and cry. It connects people across cultures.”  

Abdulilah Alahmary, founder of Arabia Pictures, said: “We were thrilled to bring another outstanding lineup of European cinema to Saudi audiences, enriched with special guests and free masterclasses.” 

The festival features interactive seminars and masterclasses led by prominent filmmakers from Europe and Saudi Arabia.

Among the highlights were Visual Effects Artist Martins Upitis, who contributed to “Flow,” and Norwegian director Kajsa Naess, known for the acclaimed animated film “Titina.”  

Speaking to Arab News, Upitis said: “This is my first time in Saudi Arabia, and it’s such an honor to be part of the European Film Festival in Riyadh. I hope audiences here enjoy ‘Flow’ as much as we enjoyed creating it.”