DUBAI: Lebanese fashion designer Georges Hobeika is celebrating 30 years since launching his namesake brand.
The couturier and his son, Jad Hobeika, the brand’s creative director, have been taking to Instagram to reflect on their three-decade fashion journey.
To mark the occasion, the house released a short documentary on YouTube, in which Jad opens up about working alongside his father and continuing the brand’s legacy.
“Working with Georges, there’s definitely, you know, he created fashion like no one else in the Middle East,” Jad said in the video shared on Instagram. “He is someone who is so professional at what he does. He is so strict. He is a perfectionist, in a way or another.
“I’m not. I’m a messy person. I like to try. I like to make things that don’t make sense or like to create something that doesn't really fit within the norm of what you normally do. This is not the real conversation here. The real conversation is keeping up the beauty of everything that was done before and making it better and better and upgrading it every year and every season,” Jad added.
The brand also posted a carousel of runway images showing its evolution over the years.
Founded in Beirut in 1995, Maison Georges Hobeika is one of Lebanon’s established fashion houses and is a regular participant in the Paris Haute Couture calendar.
The brand is known for its couture and ready-to-wear collections featuring detailed craftsmanship and refined designs.
Over the years, Hobeika’s creations have been worn by international celebrities including Jennifer Lopez, Beyonce, Taylor Swift, Kendall Jenner and Emma Stone at major red-carpet events such as the Oscars, Grammys and Cannes Film Festival.
Just this week, US tennis star Serena Williams shared a series of images on Instagram wearing a strapless burgundy gown from the brand, adorned with intricate beadwork and floral embellishments. The dress featured a fitted silhouette with delicate sheer detailing.
The designer also made headlines this month during the El Gouna Film Festival in Egypt, where several regional stars, including veteran actress Yousra and Hagar El-Sarrag, were spotted wearing his creations.
