‘We want to take the language barrier out of the equation,’ CAMB.AI CEO tells Dutch tech show

Founded in 2023, CAMB.AI has emerged as a major player in the localization and live multilingual translation industry. (AN/File)
Founded in 2023, CAMB.AI has emerged as a major player in the localization and live multilingual translation industry. (AN/File)
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Updated 12 September 2025
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‘We want to take the language barrier out of the equation,’ CAMB.AI CEO tells Dutch tech show

‘We want to take the language barrier out of the equation,’ CAMB.AI CEO tells Dutch tech show
  • Avneesh Prakash said his Dubai-based startup provides AI-powered content translation in 150+ languages

AMSTERDAM: The CEO of Dubai-based AI-powered translation platform CAMB.AI said on Friday that his company is working to make the language barrier a thing of the past.

Speaking at the IBC 2025 tech show in Amsterdam, Avneesh Prakash said he envisions a “world which is free of language (barriers).”

Prakash continued: “We are working in languages — with the diversity of languages — and (what) we want is to take the language (barrier) out of the equation. Completely.”

CAMB.AI is an advanced AI speech synthesis and translation company which, Prakash said, enables the translation and localization of content — whether video, audio, or text — into more than 150 languages.

Prakash said CAMB.AI already works with major clients including Comcast, MLS, Google, and IMAX to “localize everything — from content to conversation, from sports, entertainment, healthcare, even spirituality.”

He added: “When you are on the right side of the language divide, when you get to consume the best possible content in the world available in a certain language, life seems good. Seems very fair. But when you are on the wrong side of the divide, life isn’t all that fair, right? Language should not divide.”

Less than 17 percent of people worldwide speak English, yet the majority of content is created with English speakers in mind, Prakash stated.

“Times are changing,” he continued. “Now we have some of the biggest OTT (Over-the-Top) hits which are not English originals. You have more foreign-language films at the Oscars. Indian and Saudi sports leagues are booming.”

Founded in 2023, CAMB.AI has emerged as a major player in the localization and live multilingual translation industry. Recently, the startup partnered with Vox Cinemas to convert a film originally shot in Arabic into multiple languages, including Mandarin.

It has also worked across live sporting events, including NASCAR races and Major League Soccer matches, converting live commentary into multiple languages in what Prakash described as a “first in the history of mankind.”

The company has released two language models: MARS, a text-to-speech model, and BOLI, a neural machine translation model.

Prakash explained that rather than providing “word-for-word translation,” the technology processes “content that makes sense and has meaning,” delivering translations within seconds.

“We don’t have to wait for something finished,” he said, claiming that the system works “while we preserve the soul of the original content — and that’s what differentiates us.

“We actually mimic the performance or the swirl or the emotions or the prosody of the original content,” he continued. “If there’s a stutter, we will stutter. We do zero-shot (learning) processing, and we stay true to what is happening right there, at that moment.”


Mona Ziade, acclaimed journalist who chronicled Lebanon’s civil war and Arab-Israeli diplomacy, dies at 66

Mona Ziade, acclaimed journalist who chronicled Lebanon’s civil war and Arab-Israeli diplomacy, dies at 66
Updated 04 November 2025
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Mona Ziade, acclaimed journalist who chronicled Lebanon’s civil war and Arab-Israeli diplomacy, dies at 66

Mona Ziade, acclaimed journalist who chronicled Lebanon’s civil war and Arab-Israeli diplomacy, dies at 66
  • She launched her journalism career in Beirut in 1978 before joining the AP there four years later
  • Ziade also closely covered the Palestine Liberation Organization when it was based in Lebanon and later in Tunisia

BEIRUT: Mona Ziade, who helped The Associated Press cover major events out of the Middle East during the 1980s and ‘90s, including the taking of Western hostages during Lebanon’s civil war and Arab-Israeli peace talks, has died. She was 66.
Ziade died Tuesday morning at her home in Beirut from complications of lung cancer after undergoing treatment for months, her daughter Tamara Blanche said. Blanche said that her mother had been unconscious in the hours before she passed away.
Ziade, a dual citizen of Lebanon and Jordan, launched her journalism career with United Press International in Beirut in 1978 before joining the AP four years later.
While covering Lebanon’s 15-year civil war, Ziade’s boss, the AP’s chief Middle East correspondent Terry Anderson, was kidnapped in Beirut in 1985. He was held for seven years, becoming one of the longest-held American hostages in history.
Months after Anderson’s kidnapping, the AP moved its Middle East headquarters from Beirut to Cyprus’ capital, Nicosia. Ziade moved there in 1986 and later married longtime AP correspondent Ed Blanche, who served as the agency’s Middle East editor for 10 years.
Ziade also closely covered the Palestine Liberation Organization when it was based in Lebanon and later in Tunisia, delivering several scoops to the AP through her excellent source work within the group. When the PLO’s chairman, Yasser Arafat, and Israel’s prime minister, Yitzhak Rabin, signed a historic peace accord at the White House in 1993, Ziade was there to cover it.
“Mona was a firecracker, a hard-charging young reporter in an international press corps replete with hard chargers and ambitious journalists,” said Robert H. Reid, the AP’s former Middle East regional editor.
“Her razor’s edge was a longtime friendship with the commander of the Palestine Liberation Organization’s military wing, Abu Jihad, a boyhood friend of her father,” Reid said. “That tie was not only an invaluable source of information from a major player in the Middle East, but also a safety guarantee for AP reporters operating in areas of Lebanon controlled by Abu Jihad’s troops.”
Ziade left the AP in 1996 to resettle with her family back in Beirut. She and Blanche helped relaunch Lebanon’s Daily Star newspaper, which had ceased publishing at the height of the civil war. Ziade served as the English-language daily’s national editor before becoming its managing editor.
She left the Daily Star in 2003 and went to work as a communications officer for the World Bank’s Lebanon office.
Before launching her career, Ziade studied communications and political science at Beirut University College, which is now known as Lebanese American University.
Ed Blanche died in Beirut in 2019 after a long battle with cancer. The couple is survived by their daughter, Tamara, and Ed Blanche’s two sons from a previous marriage, Jay and Lee.