KSrelief initiative to promote sustainable food security globally

Dr. Abdullah Al-Rabeeah, supervisor-general of KSrelief, speaks at the launch of the Bathraa initiative. (AN photo by Jaafer Alsaleh)
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Dr. Abdullah Al-Rabeeah, supervisor-general of KSrelief, speaks at the launch of the Bathraa initiative. (AN photo by Jaafer Alsaleh)
Dr. Abdullah Al-Rabeeah, supervisor-general of KSrelief, speaks at the launch of the Bathraa initiative. (AN photo by Jaafer Alsaleh)
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Dr. Abdullah Al-Rabeeah, supervisor-general of KSrelief, speaks at the launch of the Bathraa initiative. (AN photo by Jaafer Alsaleh)
Dr. Abdullah Al-Rabeeah, supervisor-general of KSrelief, speaks at the launch of the Bathraa initiative. (AN photo by Jaafer Alsaleh)
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Dr. Abdullah Al-Rabeeah, supervisor-general of KSrelief, speaks at the launch of the Bathraa initiative. (AN photo by Jaafer Alsaleh)
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Updated 15 October 2025
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KSrelief initiative to promote sustainable food security globally

Dr. Abdullah Al-Rabeeah, supervisor-general of KSrelief, speaks at the launch of the Bathraa initiative.
  • Program aims to reduce dependency and strengthen long-term agricultural resilience
  • Yemeni farmers gain access to technology, training, and sustainable farming methods

RIYADH: In an effort to improve global food security, Saudi aid agency KSrelief launched an initiative on Wednesday in Riyadh aimed at transforming small rural farm producers from aid recipients into active participants.

Among developing countries, the agency is taking the Bathraa initiative first into Yemen, where almost half of the population struggles with severe food insecurity. KSrelief officials hope to address the urgent needs of Yemenis while building long-term agricultural resilience.

Dr. Abdullah Al-Rabeeah, supervisor-general of KSrelief, told Arab News that Bathraa is among various initiatives undertaken by the agency “to empower communities, especially fragile communities globally, in the region and beyond, to ensure that we reach the sustainable development goals of the UN.”

He added: “If we look at Bathraa, it actually converts people, or communities, from being dependent on food to making food for themselves by supporting agriculture, farming, honey production, fishing, and you name it.”

The aim, he said, is to transform Bathraa “from a small initiative to a global initiative that will be supported by the UN, international communities, local governmental agencies, and NGOs.”

While more than 70 percent of Yemen’s population relies on agriculture, the country still imports 90 percent of its food. Initiatives such as Bathraa are therefore highly beneficial for these communities.

The Arabic word bathraa means “seed,” reflecting KSrelief’s goal to reduce dependency through comprehensive agricultural empowerment. Unlike other KSrelief initiatives that typically collaborate with UN agencies, Bathraa takes a different approach by leveraging Saudi Arabia’s own agricultural strengths.

It partners with the Ministry of Environment, Water and Agriculture, the Saudi Reef Academy, the National Research and Development Center for Sustainable Agriculture, and the Cooperative Societies Council for this humanitarian program.

Through these collaborations, local communities will gain access to advanced technologies, sustainable farming methods, and technical expertise.

Bathraa follows a structured process, starting with field assessments, capacity building, provision of agricultural equipment and solar energy solutions, value chain enhancement, and the establishment of model farms.

KSrelief plans to extend its work beyond Yemen to other nations with similar conditions, creating a new model for humanitarian aid aligned with the UN Sustainable Development Goals.


Savvy Games Group signs MoU with HUMAIN to expand use of AI across operations

Savvy Games Group signs MoU with HUMAIN to expand use of AI across operations
Updated 06 November 2025
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Savvy Games Group signs MoU with HUMAIN to expand use of AI across operations

Savvy Games Group signs MoU with HUMAIN to expand use of AI across operations
  • Agreement announced this week sets the stage for both companies to explore the development of customized AI models
  • CEO of Savvy Games Group Brian Ward: We are looking forward to working with HUMAIN to identify and unlock ways that would enhance the way we utilize AI at Savvy

RIYADH: Savvy Games Group has signed a memorandum of understanding with HUMAIN, the Saudi-owned artificial intelligence company, to integrate AI systems into the gaming group’s operations.

The agreement announced this week sets the stage for both companies to explore the development of customized AI models.

It also gives Savvy access to HUMAIN’s cloud-based data centers and computing infrastructure, positioning the partnership as both a technology and capability-sharing arrangement between two Public Investment Fund portfolio firms.

“We are looking forward to working with HUMAIN to identify and unlock ways that would enhance the way we utilize AI at Savvy,” said Brian Ward, CEO of Savvy Games Group.

For HUMAIN, the deal comes shortly after the launch of HUMAIN ONE, its agentic AI operating system announced at the Future Investment Initiative in Riyadh last month.

The company positions the system as a foundation for sector-specific AI deployment, including gaming — a field HUMAIN says is now entering a phase where AI can shape both productivity and creative output.

“Game development is one of the most exciting fields where the effective use of AI solutions can make a tangible impact on boosting both creativity and productivity,” said HUMAIN CEO Tareq Amin.

Savvy, which is backed by a $38 billion investment mandate from PIF, has been positioned as a key player in Saudi Arabia’s ambition to become a global gaming hub.

While most of the company’s public activity has focused on investments and industry consolidation, the MoU suggests a shift toward internal AI capability-building as the domestic gaming market matures.

HUMAIN, meanwhile, sits at the center of Saudi Arabia’s emerging sovereign AI stack, covering data centers, model training and AI solutions designed for both government and private-sector clients.

Its focus on building Arabic-trained large language models and sector-specific applications has aligned the company with national digital priorities, including localization of core technologies and talent development.

The partnership also reflects a broader strategy inside PIF to create interoperability across portfolio companies, particularly in digital infrastructure and emerging tech.

Rather than treating AI as a standalone product, the agreement signals a move toward shared platforms, shared data layers and unified technical standards — a direction Saudi policymakers have repeatedly stressed as part of Vision 2030’s digital economy agenda.

Neither company disclosed financial terms or a project timeline, but both confirmed that joint R&D initiatives are part of the scope, including experimentation with new AI-driven tools for future gaming projects.

If successfully executed, the agreement would make Savvy one of the first large-scale gaming entities in the region to operationalize AI beyond content recommendation and analytics — shifting it into areas such as automated workflows, talent systems and creative asset generation.