Despite progress, plastics economy still faces challenges

Reducing reliance on virgin plastics is strategically imperative for Saudi Arabia, says expert. (Stock images)
Reducing reliance on virgin plastics is strategically imperative for Saudi Arabia, says expert. (Stock images)
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Updated 27 September 2025
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Despite progress, plastics economy still faces challenges

Reducing reliance on virgin plastics is strategically imperative for Saudi Arabia, says expert. (Stock images)
  • While infrastructure and government policies have improved, experts say there are still gaps
  • Growth of recycling sector could bolster ‘economic resilience and societal prosperity,’ says expert

RIYADH: The plastics economy is shifting toward a more circular, digital, and decarbonized model, thanks to rising government regulations and corporate sustainability plans. Yet many regions, including the Gulf, still face major policy and infrastructure gaps.

As sustainability regulations tighten and circular economy initiatives expand, global demand for recycled plastics is projected to exceed supply by 25 to 35 million tons by 2030, even though current mechanical recycling rates remain below 10 percent, according to a joint report by Strategy& and the Riyadh-based King Abdullah Petroleum Studies and Research Center.

In the Gulf region, despite growing awareness and the rollout of recycling initiatives, nearly 10 million tons of plastic waste are generated each year, only 10 percent of which is recycled.




Reducing reliance on virgin plastics is strategically imperative for Saudi Arabia, says expert. (Stock images)

While this figure aligns with the global average, it falls short of countries such as China, which achieved a recycling rate of more than 30 percent in 2021.

Virgin plastic, produced from fossil fuels, remains far cheaper to manufacture in the Gulf Cooperation Council region than recycled alternatives, leaving little incentive for private sector investment in advanced recycling systems.

“The abundant availability of economically attractive virgin plastics in the Gulf fundamentally undermines the financial viability of recycling ventures,” said Maher Al-Rashed, associate professor of plastic science at King Saud University.

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As sustainability regulations tighten and circular economy initiatives expand, global demand for recycled plastics is projected to exceed supply by 25 to 35 million tonnes by 2030.

“This scenario has historically stalled essential private sector investment in sophisticated recycling infrastructure, perpetuating a linear economy characterized by extensive landfilling, litter and ecological degradation.”

Reducing reliance on virgin plastics, Al-Rashed said, is strategically imperative for Saudi Arabia.

Minimizing virgin plastic consumption contributes to mitigating climate change by curbing greenhouse gas emissions and alleviating pressure on waste management infrastructure.

According to the report, circular plastics policy frameworks in the GCC countries are still maturing.

Key regulatory tools such as producer responsibility rules, mandatory recycling targets, and product design standards to ensure packaging is recyclable from the outset are still lacking across the region.

“Saudi Arabia’s transformation from a major virgin plastic producer to an influential leader in circular plastic solutions demands the implementation of comprehensive regulatory frameworks,” Al-Rashed said.

This includes “robust recycling targets, mandatory recycled-content standards, and stringent Extended Producer Responsibility legislation — coupled strategically with significant governmental and private sector investments in state-of-the-art recycling technologies and infrastructures.”

Al-Rashed added the GCC nations, particularly Saudi Arabia, must proactively introduce market-driven regulatory frameworks that recalibrate economic incentives and nurture sustainable recycling ecosystems, aligned with Vision 2030’s environmental aspirations.

In response to these gaps, the National Center for Waste Management, known as MWAN, said the Kingdom has already taken major steps to build the institutional foundation for sustainable waste practices.

“Over the past five years, the waste sector has undergone a major transformation, starting with the establishment of a regulator (MWAN), the passing of a new advanced Waste Management Law, and publishing detailed Technical Guidelines, as well as the development of a comprehensive Master Plan for all waste infrastructure covering the entire geography of the Kingdom,” a MWAN spokesperson told Arab News.

“MWAN has already made significant progress in addressing those issues to bridge the gap and achieve ambitious strategic targets, including a 90 percent diversion from landfills and 79 percent of waste prepared for recycling by 2040.

“Such comprehensive measures would significantly advance Saudi Arabia’s circular economy, actualizing its Vision 2030 ambitions for environmental stewardship and sustainable waste management.”

To bridge the supply gap for recycling plants, the GCC has increasingly turned to importing plastic waste. The region brought in approximately 50,000 tons of plastic waste in 2024, with Saudi Arabia accounting for more than half, according to the report.

These imports help feed early-stage plants and keep them operational, but Al-Rashed said that this is not a viable long-term solution.

“Long-term sustainability necessitates the swift establishment of comprehensive domestic waste collection and recycling infrastructures, reducing reliance on imports and ultimately fostering a self-sufficient and robust circular economy,” he said.

He added that “extensive public education campaigns to enhance civic engagement, coupled with the development of smart, data-driven waste management systems, will greatly enhance the quality and consistency of recyclable feedstock.”

The KAPSARC report points out that chemical recycling is highly sensitive to feedstock quality and energy inputs, raising questions about its environmental impact in fossil fuel-rich regions.

Al-Rashed said that chemical recycling offers substantial potential within the Gulf region, particularly for addressing challenging plastic waste streams unsuitable for conventional recycling methods.

“However, its environmental viability is contingent upon integrating renewable energy resources, robust regulatory oversight, and stringent environmental management practices.”

According to the report, demand for recycled plastics is growing at 8 percent annually, outpacing virgin plastic demand, which is increasing at just 2 percent.

However, global recycling infrastructure struggles to keep pace, with current capacity meeting less than 70 percent of demand, a gap that is projected to widen.

To close this gap and meet future recycling needs, the GCC will require between $12 billion and $25 billion in plastic waste infrastructure investment by 2045, or approximately $1.2 billion per year, according to industry assessments cited in the report.

These funds would support the development of collection systems, mechanical and chemical recycling facilities, and the technology required to align with international standards.

“Comprehensive recycling policies and initiatives significantly elevate the quality of life in Saudi Arabia by establishing cleaner, healthier urban environments, substantially reducing pollution and its associated public health impacts, and protecting the Kingdom’s rich biodiversity and natural heritage,” said Al-Rashed.

“The growth of the recycling sector generates meaningful employment opportunities and stimulates local entrepreneurship, bolstering economic resilience and societal prosperity.”

 


Savvy Games Group signs MoU with HUMAIN to expand use of AI across operations

Savvy Games Group signs MoU with HUMAIN to expand use of AI across operations
Updated 06 November 2025
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Savvy Games Group signs MoU with HUMAIN to expand use of AI across operations

Savvy Games Group signs MoU with HUMAIN to expand use of AI across operations
  • Agreement announced this week sets the stage for both companies to explore the development of customized AI models
  • CEO of Savvy Games Group Brian Ward: We are looking forward to working with HUMAIN to identify and unlock ways that would enhance the way we utilize AI at Savvy

RIYADH: Savvy Games Group has signed a memorandum of understanding with HUMAIN, the Saudi-owned artificial intelligence company, to integrate AI systems into the gaming group’s operations.

The agreement announced this week sets the stage for both companies to explore the development of customized AI models.

It also gives Savvy access to HUMAIN’s cloud-based data centers and computing infrastructure, positioning the partnership as both a technology and capability-sharing arrangement between two Public Investment Fund portfolio firms.

“We are looking forward to working with HUMAIN to identify and unlock ways that would enhance the way we utilize AI at Savvy,” said Brian Ward, CEO of Savvy Games Group.

For HUMAIN, the deal comes shortly after the launch of HUMAIN ONE, its agentic AI operating system announced at the Future Investment Initiative in Riyadh last month.

The company positions the system as a foundation for sector-specific AI deployment, including gaming — a field HUMAIN says is now entering a phase where AI can shape both productivity and creative output.

“Game development is one of the most exciting fields where the effective use of AI solutions can make a tangible impact on boosting both creativity and productivity,” said HUMAIN CEO Tareq Amin.

Savvy, which is backed by a $38 billion investment mandate from PIF, has been positioned as a key player in Saudi Arabia’s ambition to become a global gaming hub.

While most of the company’s public activity has focused on investments and industry consolidation, the MoU suggests a shift toward internal AI capability-building as the domestic gaming market matures.

HUMAIN, meanwhile, sits at the center of Saudi Arabia’s emerging sovereign AI stack, covering data centers, model training and AI solutions designed for both government and private-sector clients.

Its focus on building Arabic-trained large language models and sector-specific applications has aligned the company with national digital priorities, including localization of core technologies and talent development.

The partnership also reflects a broader strategy inside PIF to create interoperability across portfolio companies, particularly in digital infrastructure and emerging tech.

Rather than treating AI as a standalone product, the agreement signals a move toward shared platforms, shared data layers and unified technical standards — a direction Saudi policymakers have repeatedly stressed as part of Vision 2030’s digital economy agenda.

Neither company disclosed financial terms or a project timeline, but both confirmed that joint R&D initiatives are part of the scope, including experimentation with new AI-driven tools for future gaming projects.

If successfully executed, the agreement would make Savvy one of the first large-scale gaming entities in the region to operationalize AI beyond content recommendation and analytics — shifting it into areas such as automated workflows, talent systems and creative asset generation.